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Christmas Marketing for Small Business

It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and...

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Picking a Domain Name

A week or so ago we spent a morning with a client discussing a new website they wanted to purchase and build, with a view to expanding their range whilst targeting a different audience. The key issue...

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What Mondegreens Can Tell You About Marketing

What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for when individuals hear...

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Mobile Friendly Websites and SEO

Mobile Friendly Websites and SEO: Small businesses are often encouraged to have an online presence, and we strongly agree with that here at Rippleout! However, having a website is no good if you don’t...

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Marketing and the Familiarity Principle

Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing...

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Loss Aversion in Marketing and Business

Loss Aversion in Marketing and Business: For those of you who are regular readers of this blog, you’ll know that one of our most popular and most visited topics is that of consumer psychology and how...

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The Sign of a Great Advert

The sign of a great advert:  What’s the sign of a great advert? It’s hard to say, some adverts cost thousands to produce and have no impact, some are much cheaper and a glimmer of genius means they...

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Marketing and Decision Fatigue

Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short...

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Is Marketing Always Important?

Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve...

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Preconceptions and Prior Experience in Marketing

Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in...

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