Christmas Marketing for Small Business
It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and...
View ArticlePicking a Domain Name
A week or so ago we spent a morning with a client discussing a new website they wanted to purchase and build, with a view to expanding their range whilst targeting a different audience. The key issue...
View ArticleWhat Mondegreens Can Tell You About Marketing
What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for when individuals hear...
View ArticleMobile Friendly Websites and SEO
Mobile Friendly Websites and SEO: Small businesses are often encouraged to have an online presence, and we strongly agree with that here at Rippleout! However, having a website is no good if you don’t...
View ArticleMarketing and the Familiarity Principle
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing...
View ArticleLoss Aversion in Marketing and Business
Loss Aversion in Marketing and Business: For those of you who are regular readers of this blog, you’ll know that one of our most popular and most visited topics is that of consumer psychology and how...
View ArticleThe Sign of a Great Advert
The sign of a great advert: What’s the sign of a great advert? It’s hard to say, some adverts cost thousands to produce and have no impact, some are much cheaper and a glimmer of genius means they...
View ArticleMarketing and Decision Fatigue
Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short...
View ArticleIs Marketing Always Important?
Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve...
View ArticlePreconceptions and Prior Experience in Marketing
Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in...
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